Wednesday, October 24, 2007

Imagi signs with Hot Toys for upcoming high-end Gatch toy line

Here's the press release:


Hong Kong (October 23, 2007) – Imagi Animation Studios (Imagi) today announced that it has entered into a licensing relationship with Hot Toys Ltd. (Hot Toys) for collectors' action figures based on the studio's next two CG-animated feature films, Gatchaman and AstroBoy. Under the agreement, Hot Toys will design, manufacture and globally distribute highly detailed 12-inch models of the principal characters in the two movies.

The Gatchaman and AstroBoy toy lines are expected to include high-end collectible figures. "We are delighted by the new collaborative relationships we have formed with Imagi, which extends our collectibles product line to CG-animated film-related characters. Many of the Hot Toys staff are long-time fans of Gatchaman and AstroBoy, including myself. With our experience in producing classic AstroBoy collectibles and other finely crafted products, the Gatchaman and AstroBoy collectibles will closely replicate the look and story line of the films," said Howard Chan, President of Hot Toys. The toy lines will ship with the release of the two films, to maximize impact and generate greater interest in both the movie and toys. Gatchaman is slated to release in Spring, 2009 and AstroBoy in Fall, 2009.

"Hot Toys has demonstrated an ability to craft collectible figures with an extraordinary level of detail and realism," said Felix Ip, Imagi's Creative Director. "Imagi's richly-detailed CGI characters are a perfect fit with Hot Toys' meticulous modeling approach."

These high-end figures probably won't be cheap--think in the realm of $90-150. Wowwee/Wah Shing Toys will probably be releasing the lower-priced goodies. The Hot Toys Web site is at www.hottoys.

Thanks, Tatsunokofan!

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